Researching the Target Audiences of Music Magazine

In the beginning I wanted to see what audiences would be general to each magazine. I also wanted to find a niche in the market that I could fill with my magazine. I noticed most magazines are targeted towards males or males and females, so I thought that I should make a magazine plainly for females.

One of the magazines we researched into its audience profile was NME.
http://www.nme.com/

NME's readers are 65% male and 35% female whos average age is 23. 72% are of the social demographic of ABC1 and 55% work full time.

By doing this we got a general idea of what the audience looks like and who they aimed their magazine towards.